Marketing PloysIncreasingly, marketing professionals want to encourage you to try their products in ways other than traditional advertising. For example, a company might pay to ensure that the beloved characters on a given television show drink a certain soft drink or drive a certain kind of car. The industry name for this technique is “product...Read More

Almost no one has a perfect childhood. Even those with loving parents, financial security, and other positive factors in their lives are likely to experience a variety of negative situations, ranging from the minor to the truly traumatic. For some, a traumatic experience or combination of traumas can have a lasting negative impact on their...Read More